You've had it happen to you before. You are checking out at the grocery store counter and the clerk looks at your store savings card or credit card and says, "Thank you for shopping with us Mr. Hennessy." Well, probably not the same last name but businesses have taken more notice of customer service. As competitive as things get in the world, you can only do so many things to bring a customer back. One of those is to offer them the cheapest price on the planet which will leave you to make barely enough to pay your employees. The second way is to give the aura of personalized service where everyone feels like Norm walking into the Cheers bar.
This doesn't always work though. My unnamable position at the big green building requires us to go overboard. We are required to say their name twice in conversation with them by penalty of supervised training courses. This can also make you feel a little more uncomfortable when someone keeps saying your name yet you don't know theirs and have never met them before. Sure, we are also supposed to sell them on every product in the building and show certain obvious features. What makes the situation silly and a customer service nightmare is when you are given the wrong name to address the person. Either it is a misspelling from an earlier transaction, someone else made their arrangements under a different name at the big green building or they aren't supposed to be there. But, if you spent a week somewhere and were called the wrong name at least 6 to 8 times a day, you would feel the incompetence level of the business is extremely high after correcting each person. Furthermore, you'd be pretty frustrated and want as little contact as possible.
Our parents work so hard to give us good names (then again, some don't) to enter our lives with. Many times we'll be asked our names as a form of introduction. Yet, a line should be drawn when they become thrown about haphazardly, misspoken or trivialized by people who are there to serve your needs.