Wednesday, September 24, 2008

Monetize It

I've told you before that the launches of the newsletter, Web site(s) and podcast were labours of love. But after over a decade of working on it, it's time to help it pay back a little. I've been thinking it over for the last few years on finding ways to make what I enjoy so much fiscally solvent.

With the podcast, I started taking in ads a few months ago. At least they are for products that I like and use but we will see if it pays off at the end of the quarter. I'd rather be promoting albums or concert tours.

With the newsletter, you just can't charge people to read news in the information age. Not even worth considering as I've seen others try and disappear. Ad placement could be possible but I'd need to grow the subscriptions a bit more and... I'm just not a 'pat myself on the back' kind of guy.

With the Web site(s), I have a little leeway. But, I don't want to sell sexual enhancement products. (I actually got an email from a company asking me to try and review a certain type of ring. If you see something like that on here in the future, I'll be ready for the white coat with restricted arms.) But, the aim is to promote music and possibly the site(s), podcast or newsletter. This has led me to I've thought about them before... mainly for some funny t-shirt ideas that I had. Now, I'm considering the use of their site to create custom gear to help promote what we have, grow the brands and pay a bill or two.

Now I just need to come up with a few good slogans for the tees. Stuff like "Over a decade celebrating a decade..." on one side and "" on the back. Or "Musical neutered? Get longer lasting pleasure with..." on the front and "Talking 80s Music" on the back. Time to brainstorm and come up with a pic or two. Any good ideas?

1 comment:

LoraLoo said...

Cafe Press... I love that place. You can find anything over there!

I'm not awake enough for ideas, but I'll definitely ponder it. Heck this is a little old, you may have already come up with 1000 of them. :)