I'd seen and heard some talk about the upcoming Burger King commercials. Yesterday, during Spike TV's airing of the UFC, I saw one. And then another. Another, another... in fact, every commercial break had a 2 minute commercial about the new "chicken fries."
Sure, I was curious about the product before seeing the ad but they really did show some desperation with that many airings. The commercials centered on the new 'metal' band Coq Roq (ok, they are a ficticious band made to promote BK's products or then again... maybe they might release an album and go on tour.) They showed videos for their songs "Bob Your Head" and "Cross The Road" also playing their other songs "Nice Box" and "One Arm Bandit" in the background. Each of the songs are available for download as ringtones and videos can be seen in their music link.
Here's the scary thing: I liked the songs. Sure, they all wore chicken-ish masks (I couldn't help but think of GWAR more than Slipknot) and had names like Fowl Mouth, Free Range, Talisman, Firebird, Sub-sonic and Kabuki but this was a well thought-out plan which could be used to promote other products. The names of the band members alone give me the idea that they will revamp their chicken sandwiches (Firebird = spicy, Free Range = grilled, Kabuki = teriyaki... etc.) Should be interesting to see what comes next as long as they air their commercials sparingly.